Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • CrozekielEnglish
    3·
    9 months ago

    Can you elaborate? I thought hdcp was mostly about preventing piracy type of things, what does it do for this situation?

    • khornechips@sh.itjust.worksEnglish
      4·
      9 months ago

      It (in theory) prevents signal tampering of any kind, which would include injecting advertisements into the stream.