China is trying to capitalize on the trend of young people dreaming of becoming influencers and training them to be pro-China.

The Chinese Communist Party (CCP) has started offering free influencer training classes in Fujian Province’s Pingtan, which would teach young Taiwanese how to livestream on video platforms such as Douyin (抖音) — turning them into “seeds” for “united front” campaigns, a Taiwanese government official said, who declined to be named.

This is on top of trying to entice Taiwanese to participate in “united front” operations through half-priced cross-strait tour groups, the official said.

The CCP is increasingly focusing its efforts on younger Taiwanese, especially Internet celebrities, they said, citing China’s inviting of several Taiwanese influencers to produce content in Xinjiang and the promotion of youth exchanges in China’s Zhejiang Province as examples.