If you skimp on ingredients while raising prices, and then try to lock any sort of reasonable deal behind a creepy data collection app, customers are likely to notice and choose a better option. Sucks to suck.
I tried the app. It offered “free medium fries” every now and then, but that was pretty much it. Wasn’t even worth installing.
Might be market specific, I would regularly get 30% off coupons at my nearest one and not at the one further away owned by a different franchisee.
Makes sense. The one by me is in a nice area without any other drive throughs within 5-10min of it. No need to discount there.
I get a lot of bogo offers and cheaper deals on mine. Plus the points add up to get stuff pretty quickly. I go there a few times a month.
Maybe they didn’t gain many customers with their $5 deal, but a lot of customers they already had started buying that a bunch instead of one of the $10+ meals?
Because McDonalds is now expensive with a shitty small menu. I can get an amazing meal at The Habit (truly good burgers grilled on a flame in front of you) for the exact same price. I’d have to be stupid, or EXTREMELY strapped for time and options to agree to eat McD’s
I had zero time the other day and needed to eat, and McDonald’s was the only place around. So, I broke down and bought a Big Mac for the first time in over a decade. Man, what a mistake that was. It was completely disgusting. It tasted like someone smeared Thousand Island dressing all over compressed napkins. I will never eat there again. Ever. I’ll just skip a meal next time they’re the only option.
<cries in Ohio>
That actually looks pretty good. I’ll need to keep an eye out for that when I travel.
Ohio recently got Cheeba Hut- amazing sammiches. So there is some compensation
Well yeah…McDonald’s has never been great, but it was always cheap and fast. Now it’s just fast. Blame whatever, but inflation didn’t rise 100 percent…their prices did.
Another corporation who though it was their customers DUTY to deliver a profit to their shareholders.
Do Chipotle next?
And in some locations it’s not even fast anymore
Having the orange man inside you and then a huge recall from poisoning people is not good for sales.
Both of those things were far too recent to have an impact on the Q3 numbers this article is referencing.
So what you are saying is that Q4 numbers are going to suuuuuuuuuck.
Hopefully!
I was on a road trip and noticed a McDonald’s in a gas station that I’d stopped at. I was hungry so I took a peek. It was like $15 for a combo with what I assumed would be a pretty nasty burger. No thanks. I can get something delicious for that much money.
While the US returned to growth in the latest results with a 0.3% rise in sales, international markets were down by 2.1%, driven by France and the UK. Net profits fell by 3% to $2.3bn.
Oh no. They only made 2.3 Billion dollars whatever will the shareholders do?
The price difference between fast food and restaurant to go has shrunk too much to make sense
The McDonald’s app/rewards program is one of the worst available that I’ve seen for fast food. When I used it, I earned points and had nothing worth spending them on. The deals often exclude their most popular items. The app is also extremely buggy and needed to be reinstalled multiple times.
Pretty much zero incentive to go.
It’s only “fast” now. If you need to get something quick, it’ll do, but you’re paying far more than you should for the quality you’re getting.
The hubris of these guys to raise prices as high as they did and to keep it there is for the type of food they produce is silly.
It is not fast near me. Sticker shock, poorly made food and extremely slow service makes it easy to say no.
You can also get fast food much cheaper at a grocery store. A fresh rotisserie chicken, potato wedges, a nice salad. I’d much rather eat that than McDonald’s!
Yet they smashed earning expectations
They may have beaten expectations, but the article says that profits are down
Too expensive for a shitty burger. There’s better options.
We just decided to never go back after McDonalds decoded to weigh in on Israel/Gaza by (their regional branches) feeding the IDF for free, and McDonalds corporate letting that be.
The ‘standard’ menu is shit and the ‘good’ stuff cycles in and out of sale. I don’t bother going because I don’t know whether they’re currently offering the stuff I actually want. What a shit concept.
They toom the idea that the McRib being limited time increased sales when it was availae and are trying to do the same thing with the rest of the menu plus limiting less ridiculous prices behind a shitty app.
They are shooting themselves in both feet.
Its a loss when they experience a loss. It will take that for them to accept they are gouging or more to the point its a problem for them.
This is the last burger I got there, barely any meat in it. I had not been there in a long while and don’t plan on going again.
I went there after about five years making my own burgers or going to local burger joints.
I couldn’t believe I liked that slop in the past. I was befuddled and was convinced the patties got smaller and burgers way worse. My buddy promised me they have been the same for as long as he can remember.
The burger menu at the local store only cost a fraction more than Mc Donald’s but is multiple times better. I also have become a master at burger cooking, so that even the local stores have a hard time to compete these days, in time, price, quality and taste.
I kept getting super hard breakfast biscuits and sometimes they also would have a whole piece of bacon. I haven’t eaten there in nearly a year. I’ve rarely go to any restaurant anymore. The only times I go is when I’m too far from home.
