Exclusive: Campaigners say company’s apparent abandoning of 2030 pledge is a ‘masterclass in greenwashing’

“Coke’s latest move is a masterclass in greenwashing, ditching previously announced reuse targets, and choosing to flood the planet with more plastic they can’t even collect and recycle effectively. This only reinforces the company’s reputation as the world’s top plastic polluter,” said Von Hernandez, the global coordinator of the campaign group Break Free from Plastic. “If they can’t even keep their low-bar commitments, how can they claim to be serious about addressing the global plastic crisis?”

The Coca-Cola Company has been contacted for comment. It previously told the Guardian: “We care about the impact of every drink we sell and are committed to growing our business in the right way.”

    • WhatAmLemmy@lemmy.worldEnglish
      16·
      19 days ago

      It’s almost like western democracy is a charade and we’re all living in corporate plutocracies dominated by the wealthiest multinationals and individuals.

      It’s probably nothing, though. I’m sure there’s a reasonable explanation why corporations get everything they want, quickly and almost unanimously — even when it’s wildly unpopular — yet citizens have to work tirelessly for years to have a 10% chance at passing the most popular policy.

  • zero_spelled_with_an_ecks@programming.dev
    14·
    19 days ago

    It’s a tactic used by corporations to avoid regulation. “We swear we’ll do this stuff without big government needing to get involved” and then drop it later once people have forgotten about it. Just regulate corporations and don’t believe a word they say.

  • ptc075English
    3·
    18 days ago

    I wish we had better tracking for all the times this happens.

  • arandomthought@sh.itjust.works
    3·
    19 days ago

    Never ever believe companies when they make promises like “we will have x by date y”. Especially if date y is further away than maybe the end of the year. Shell also made big promises and then quietly dropped them. Of course the making of the promise came with a big PR budget. The dropping of the plans was silent. Weird how that works…

    • gAlienLifeform@lemmy.world
      1·
      19 days ago

      Additionally, never ever believe lawmakers saying they’ve reached an agreement with a business to do x by y (and therefore they don’t need to pass any new regulations to actually force that business to do what they agreed to)

  • Shanedino@lemmy.world
    1·
    18 days ago

    Recycling tax. Like a royalty but dedicated to the cost of recycling all waste from a product. Easier recyclables would become more profitable and shit plastics would maybe start to dwindle.