About 8 months ago I got pretty tired of seeing billionaire spam online. I could not bear to read about yet another rich guy who launched themselves (or their $200,000 car) into outer space 🚀 . I did not care about their expert opinion on the latest meme coin back then. I do not care about their expert opinion on the dangers of AI today.

So… I developed a tiny, free, and open source Firefox browser add-on called Block the Rich. It is completely local and private. No data is tracked. No data is phoned home.

The concept is pretty simple: whenever I load a web page, the extension quickly analyzes the content and intelligently blurs out any references to the Forbes Top 10 Billionaires. Some former and wannabe billionaires are blurred out of courtesy as well (I’m looking at you Trump and Kanye 🙄).

This project is a very early prototype that I built in the span of a few days. I have so many awesome ideas for enhancements but the truth is that the wind got completely knocked out of my sails when I put myself out there on Reddit many moons ago. There was absolutely zero public interest. To this day my wife and I are the only ones using the original prototype.

People of Lemmy, do you think there is a place on the internet for such a project, or is it time that I let it go?

Edit: I am blown away by the support from you all. Thank you! I am so excited to start polishing this baby up!

  • rtxn@lemmy.world
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    11 months ago

    My only request would be to have a version that not just blurs the parts but completely removes the DOM elements where they are mentioned.

      • jtk@lemmy.sdf.org
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        11 months ago

        I wrote a plugin similar to this a long time ago because uBlock couldn’t do it, at least not efficiently. I mentioned it in another comment already so I won’t repeat everything.

        The thing I made turned out to work better for getting rid of links you never want to see (facebook, twitter, quora, etc). You can apply whatever CSS you want to matches, so you can blur using a transform, redact (color: black; background-color: black), hide (visibility: hidden), remove (display: none), etc.

        I even showed it to gorhill but I don’t think he looked to hard at it and suggested I try something in uBO I already knew didn’t work effectively.

        Source - Add-on

  • vd1n@lemmy.ml
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    11 months ago

    Great idea. Could be cool to blacklist people. Say you’re reading an article and think to yourself “damn, that man or woman is a muthafucka!” Then you just highlight their name, right click, and bam! The summaremoved ain’t to be seen agin.

    • NightOwl@lemmy.one
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      11 months ago

      Reminds me of Black Mirror White Christmas episode. I could use that feature.

    • aCosmicWave@lemm.eeOP
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      11 months ago

      I laughed out loud at this suggestion. Love it. I can imagine this could lead to some confusion if a user blocks a common name, like John Smith… but let me give it some more thought!

  • Move to lemm.ee@lemmy.world
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    11 months ago

    I’ve always believed it would be useful to have a thing like this but for brand logos.

    But instead of blurring or blocking the brand logo like an adblocker what it does instead is show you the face of the top shareholder in that brand. Remove the brands and show the assholes that own them. Where it’s not a single person you replace that brand with the name of the hedgefund or bank that owns the investment.

    It would bring people’s attention away from brand consumerism and to a constant consciousness of the ruling class looming over them in everything.

      • Move to lemm.ee@lemmy.world
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        11 months ago

        That’s kinda the point. Being able to see just how few people own literally everything and thus are influencing opinion through means that people currently completely overlook is powerful. Advertising is literally propaganda. Consumer culture is propaganda. When you cut through that and make people conscious of it on a constant minute to minute basis you will see rapid radicalisation occur. Our society relies on a system of carefully designed barriers that create separation between the people and the ruling class in a way that is unnoticeable to the average person without prompting.

        Think of it like pulling back the curtain in the wizard of oz for people.

    • stealth_cookies@lemmy.ca
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      11 months ago

      The way I would like to see it done is that any company name can be hovered over and the top 5 shareholders pop up and if applicable it tells you who the parent company is.

      • Move to lemm.ee@lemmy.world
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        11 months ago

        This would be a useful additional feature, I think the shock value of the method I’m suggesting would have potential to interest at least some press outlets (probably not the major ones who would recognise it as damaging to the people they represent though). You need some novelty in this kind of thing to get it to spread.

  • eendjes@feddit.nl
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    11 months ago

    I also have several projects where I’m the only user, but I wouldn’t let that stop me from adding features for fun and exercise.

    It’s not for me though. But I want to stress it’s not because I dislike it, but I find that seeing something blurred almost highlights something that’s gonna annoy me is here. Otherwise my brain would just kinda blank it. Good job tho, and I hope folks here are more interested.

    • NightOwl@lemmy.one
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      11 months ago

      It’s why I like RSS so much for article consumption since it renders everything into a single text feed. Visiting the actual site is too busy of a layout.

    • aCosmicWave@lemm.eeOP
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      11 months ago

      I try to avoid corpo media as well! But still… if you sort this community by the Top posts in last 24 hours there are a handful of posts about Elon Musk and friends. At least those of us who browse the desktop version of Lemmy can ignore such posts.

  • Black_Gulaman@lemmy.dbzer0.com
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    11 months ago

    not seeing does not equate to not existing.

    let us not blind ourselves to their antics. awareness is key to prevent ourselves from being exploited.

    • bonobo@lemm.ee
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      11 months ago

      Exactly, you have to see what they’re doing to know how to counter it (or even know that it exists). Living in a bubble isn’t going to help us. Maybe you should install this on your kid’s computer?

    • DeanFogg@lemm.ee
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      11 months ago

      I get the sentiment but I more attribute it to giving a child too much attention. People keep clicking and talking about them so they stay relevant. Not only does this feed their ego it drives the hype machines ad revenue

      • bonobo@lemm.ee
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        11 months ago

        But surely people who would consider installing this extension are not the same people clicking and talking about “them”? Or are people really addicted to reading and reposting Musk etc… and need an intervention?

    • bonobo@lemm.ee
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      11 months ago

      Nah, let’s put our fingers in our ears while we get fucked in the ass.

    • aCosmicWave@lemm.eeOP
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      11 months ago

      Why can’t I do both? 😊

      I am already protesting so many of their services and products.

      I do not wish for their stream of consciousness to invade my internet 24/7. I can easily disable my plugin and get a general idea of what they’ve been up to whenever I feel like it.

  • DaveNa@lemmy.ml
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    11 months ago

    But then you won’t know how they are not paying taxes, or getting money from the government.

  • MisterMoo@kbin.social
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    11 months ago

    Back when Reddit was good because Apollo still worked, I had all kinds of keywords blocked (Trump, Elon, John Cena, Kardashian). The idea of being able to bring that to the entire experience of browsing the web is very appealing.

  • itsnotlupus@lemmy.world
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    11 months ago

    Instead of simply blurring them, it’d be technically possible to feed their images through a stable diffusion prompt, like “humanoid lizards” or “frantic lemmings”…
    Also, I understand that a large language model could be made to rewrite articles about them with a matching prompt.

    That would be very silly, of course.

  • SJ0@lemmy.fbxl.net
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    11 months ago

    I feel like any time you’re on establishment media, it’s all just an ad for the billionaires who own and control the outlets.

  • norske@lemmynsfw.com
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    11 months ago

    Hell yeah there is. The only billionaire news I care about is some future article that talk about how they lost all their wealth because they finally had to pay their taxes or some shit.

  • Hazdaz@lemmy.world
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    11 months ago

    KNOW THY ENEMY

    I think this project is a terrible idea (no offense OP, since I can see this comes from a level of frustration). Simply burying your head in the sand does not make these people go away. It doesn’t stop their abuses of power. It doesn’t make them any less of a bunch of douchebags. We the public need to know what they do.

    • Zetaphor@zemmy.cc
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      11 months ago

      Having to constantly see what dumb bullshit Elon is saying or doing isn’t going to change anything in this world except the quality of my mental health. Some of us are just tired

    • jtk@lemmy.sdf.org
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      11 months ago

      If you already know you’re not going to/can’t directly do anything about what they do anyway, every shred of attention they grab from you is a win for them and a loss for you. That’s personal, and anything that can be done about it, should be done. You’re going to hear enough about them to know to avoid their products and vote against them anyway.

    • fing3r@feddit.de
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      11 months ago

      I can see a (theoretically) positive outcome in media realizing that these articles don’t get the clicks they used to (if, i dunno, 30% of users use this extension).

      • KonQuesting@lemmy.sdf.org
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        11 months ago

        “The clicks” don’t matter when these individuals own the media outlets and the social media platforms.