The issue isn’t userbase size. Plenty of creators have tried to have their own private hosting over the years. The fact that the “successful” ones are Rooster Teeth (dead), Giant Bomb (basically dead), and Linus Media Group (unfortunately not dead, but shifting ever more toward right wing grifting) says a lot.
The issue, as those channels learned, is discoverability. If your entire fanbase go to giantbomb.com to watch videos then you aren’t getting surfaced in the youtube/whatever algorithm. So as your userbase leaves (get pissed off, get older, die, etc) you don’t have a good way to replace them and you more or less wither and die. You could see this on the forums (and the threads on sites that still have forums) where you almost never saw a new fan show up and it increasingly became all about the more vocal members of “the community” as even the fans started to nope out of chat (because nobody gives a shit about the guy whose gimmick is that he kept saying he was a duck…) and forums (because we don’t care about the guy who can’t stop talking about how “kino” Snyder films are).
And that is why stuff like Nebula, Gun Jesus’s latest side hustle, Corridor Digital’s site, etc are very much dependent on relying on Youtube for the “advertising”. It says a lot that most of us only even check Nebula when we see a new Legal Eagle or Nile Red video on youtube and want to watch the ad-free version.
The list of all the horrifically shitty things LMG has done over the past few years will fill up a thread on its own and I strongly encourage you to educate yourself before even thinking of defending them for… anything.
But some highlights:
Over the span of a week or two went from “Companies aren’t your friend. I am not your friend” to “Written warranties are worthless and can only hurt you so you shouldn’t want them. Also, if there were a written warranty and I were to die then my wife (who just so happens to be the CFO and second biggest shareholder in the company…) would suffer from harassment. So written warranties are bad and just trust me bro”. This was bad enough that his decades long crony (Luke) even openly criticized him
Stole a GPU from a small company, shit on their prototype for weeks on end even after knowingly using it with the wrong card, and then sold the prototype cooler to a random third party. Proceeded to make claims (that the timeline doesn’t even work for) that they resolved this before anyone caught them and their main argument is they accidentally removed said company from those emails where they were “solving” it.
Have increasingly openly acknowledged they will do big pieces on products they hate if the money is right. I think the most recent shitfests are a pool cleaning robot that barely functions and now sponsorshipps from one of the shittier VPN companies because the money is really really good.
Responded to an “internal investigation” of sexual harassment and assault claims (where at least one perpetrator is literally recorded sexually harassing the entire company… during the all hands about sexual harassment… literally the day after his direct report left the company because of being sexually harassed) by talking about how they will sue any future whistle blowers or accusers for defamation.
Went full “but the white man is the real victim” after even d-brand acknowledged a fuck up where they “roasted” an Indian guy because they thought his name was funny
Basically turn every single accusation into “They are personally attacking Linus Sebastien because they are jealous of his success and genius” level cancel culture nonsense
They are rapidly circling the drain and I for one am waiting for the “Well, these aren’t tech so we don’t have a conflict of interest and you should buy some joe rogan branded supplements” within the next few months. Likely because more and more actual tech companies don’t even want to deal with them for the PR boost.
Sort of.
The issue isn’t userbase size. Plenty of creators have tried to have their own private hosting over the years. The fact that the “successful” ones are Rooster Teeth (dead), Giant Bomb (basically dead), and Linus Media Group (unfortunately not dead, but shifting ever more toward right wing grifting) says a lot.
The issue, as those channels learned, is discoverability. If your entire fanbase go to giantbomb.com to watch videos then you aren’t getting surfaced in the youtube/whatever algorithm. So as your userbase leaves (get pissed off, get older, die, etc) you don’t have a good way to replace them and you more or less wither and die. You could see this on the forums (and the threads on sites that still have forums) where you almost never saw a new fan show up and it increasingly became all about the more vocal members of “the community” as even the fans started to nope out of chat (because nobody gives a shit about the guy whose gimmick is that he kept saying he was a duck…) and forums (because we don’t care about the guy who can’t stop talking about how “kino” Snyder films are).
And that is why stuff like Nebula, Gun Jesus’s latest side hustle, Corridor Digital’s site, etc are very much dependent on relying on Youtube for the “advertising”. It says a lot that most of us only even check Nebula when we see a new Legal Eagle or Nile Red video on youtube and want to watch the ad-free version.
Ltt right wing grifting ? Are we on the same planet ? They’re milquetoast liberals at worst and they try not to, sometimes.
The list of all the horrifically shitty things LMG has done over the past few years will fill up a thread on its own and I strongly encourage you to educate yourself before even thinking of defending them for… anything.
But some highlights:
They are rapidly circling the drain and I for one am waiting for the “Well, these aren’t tech so we don’t have a conflict of interest and you should buy some joe rogan branded supplements” within the next few months. Likely because more and more actual tech companies don’t even want to deal with them for the PR boost.