My city is in the middle of the worst drought in recorded history. My showers are typically under 2 minutes and I have to shower with a bucket to catch otherwise wasted water to use to flush the toilet. I also shut the water down when I am wet enough so I can scrub myself without having unneeded water flowing then start it back up to rinse.
Plus, water is damn expensive!
Who here really has the time to stand, think and waste in the shower?
It is easier for the government to reduce water usage of businesses than individuals. It saves water when they can mandate that the car washes save water.