Nah a lot of people have been running away from donut. They grew huge during COVID, and a lot of people were hired on as presenters, but they wound up being given a lot of other duties, like writing and editing. Then you had the buy out, where suddenly they had to answer to corpos who wanted to appeal to the algorithm, instead of making compelling content (like the old science stuff, and automotive history pieces).

So now you’ve got donut releasing dumb reaction videos, and the people who helped build it are moving onto their own projects.