What I don’t get about this is why in this day and age with all the analytics tools we have do companies continue to just happily pay for simple eyeball exposure?
The only time they seem to have any pause at all on this model is if people post screenshots of ads for their products next to posts literally praising Nazis.
These so called AIs (LLMs) can learn to tell the difference between positive/happy/uplifting posts, neutral posts, and angry/sad/disturbing posts. The advertisers should be asking for their products to be featured next to the first and second groups of posts.
People engage based on anger, sure. They click posts and reply and whatnot. But do they click the ad next to a post that pisses them off and then buy the product?
Or is this purely a subconscious intrusion effort? Do the advertisers just want their products in front of eyeballs regardless of what’s around the ad? It seems like the answer is “no” when they’re called out. But maybe it’s “yes” if they can get away with it?
What I don’t get about this is why in this day and age with all the analytics tools we have do companies continue to just happily pay for simple eyeball exposure?
The only time they seem to have any pause at all on this model is if people post screenshots of ads for their products next to posts literally praising Nazis.
These so called AIs (LLMs) can learn to tell the difference between positive/happy/uplifting posts, neutral posts, and angry/sad/disturbing posts. The advertisers should be asking for their products to be featured next to the first and second groups of posts.
People engage based on anger, sure. They click posts and reply and whatnot. But do they click the ad next to a post that pisses them off and then buy the product?
Or is this purely a subconscious intrusion effort? Do the advertisers just want their products in front of eyeballs regardless of what’s around the ad? It seems like the answer is “no” when they’re called out. But maybe it’s “yes” if they can get away with it?