Previously they did reach out privately (like when LTT plagiarised GN) but after Linus said something negative about GN publicly unwarranted, they had a fallout and everything is done publicly now. Seems fair to me and he always reaches out to other companies first before making a report from what I can see. I don’t remember what the drama was about but something to do with testing a product when LTT made a mistake and got too defensive when they got called out.

Edit: found a comment explaining that with bit more detail https://lemmy.zip/comment/13100245