Summary

Reddit CEO Steve Huffman confirmed plans to introduce a paywall this year, allowing users to create exclusive content for paid subreddits.

While free Reddit will continue, the move raises questions about compensating content creators and moderators. Reddit is also exploring monetizing user transactions within subreddits.

Additionally, the company is expanding its ad strategy, testing ads in comments and increasing contextual advertising.

These changes come as Reddit reported a Q4 2024 net income of $71 million but missed its global daily active user target.

  • NuXCOM_90Percent
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    1 day ago

    More surprised this hasn’t happened already.

    The NSFW subs are the most logical targets. It can be spun as those mean advertisers not wanting to be on the same page as someone getting spitroasted. But it also has the added benefit of making any “protest” of flagging a board as NSFW almost immediately anger the users more than the corporate staff because those jokes about how paw patrol is NSFW means that “nobody” can access it anymore. Although, that might run afoul of the various puritan laws the US is pushing to get rid of porn sites.

    I also fully expect there to be a way to restrict comments to subscribers either on a per board basis or site overall. Stuff like fauxmoi already get off on only allowing “regulars” to comment (which massively boosts engagement) and I can see places like squaredcircle turn that on for any AMA to avoid the problems of people tearing into shitheads who just want to advertise their book.