Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.
You’re missing the point I’m trying to make entirely and arguing the way they’re going to try to implement it. How it’s going to happen doesn’t matter, but the fact still is you and everyone else can expect this to become common place.