Wherever I go, I often see the sentiment “This website has ads, so it’s trash” pop up in conversations. And honestly I don’t quite get why. 90% of the internet has always had ads, you just scroll past them and mind your business. At least they’re personalized now so you can pick a topic you like instead of diapers and miscellanous spammy trash as there once were.
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Indeed and people often say “if an ad is annoying I’ll never buy that product, so ads don’t work on me, also they’ve never made me click on or run out and buy something” !
However advertising is accompanied with thorough independent market research and sales numbers and companies can directly see the impact of their ad campaigns. It’s indisputable.
In the long term it’s also about brand recognition, we see a “stupid ad” today and in a year when we’re looking for that kind of thing we are more likely to choose that brand over another and we don’t know why but “this jams seems better”. The effect is proven, scary and it’s something we’re relatively helpless against. It doesn’t help that our brains sometimes register things running in the background on the TV while we’re petting the dog. Product placement in movies works like that too, if we notice it we think it’s obvious and stupid, but we still notice it and even when we don’t notice it our helpful subconscious is right there helping us remember.
Moving into even worse territory, on social media like Facebook they can profile us enough to know where we’re leaning politically and if we’re not entirely confident in our political stance they can show us ads that looks like product ads but are designed to nudge our political stance a bit to the side in the desired direction.
The effect of ads on the subconscious is scary. It’s not complete mind control but it can influence us without us noticing.
Not on social media ? No problem, they still build up shadow profiles. A Google executive once bragged at a conference that they know everything we’ve done since the first day we got on the Internet. Hyperbolic maybe but that confidence comes from somewhere.
Many people have become accustomed to life without ads. I have used adblockers in my browsers for probably the past 20 years. So the experience that you are talking about (just scrolling past them), is an experience that I don’t really know, unless I am suddenly using some other computer that belongs to a friend or something.
People have also gotten away from ads in their entertainment by subscribing to things like Netflix rather than cable.
Once you don’t have advertising shoved in your face 24/7, then suddenly being bombarded with it is incredibly offensive.
Ad Blocking IS Cyber Security
90% of the internet has always had ads
I very clearly remember a time when only a handful of websites actually had ads on them and having an ad blocker wasn’t a straight up requirement to stem the tide of popups and banners.
Youtube, before Google bought it, was pretty nice. A little ad taking up a square in the upper right corner, just above recommended videos, and I think that was about it. Nowadays it’s completely impossible to watch YouTube without ad blockers or premium subscription.
yeah, i dont know what id do without adblock on youtube.
For even more blocking there’s a plugin called sponsorblock. It automatically skips marked sponsor segments in videos. The segments are user submitted so not all videos have em but it’s so great!
And that is really sad. In the early days, I disabled my ad blocker for Youtube, as I tend to do with the websites I enjoy, but evidently I’ve had to re-enable it since to keep my sanity.
As so many others, I don’t have a problem with passive or “docile” ads, but I do have a vendetta against intrusive anti-user experiences, which has led me to block ads and other kinds of annoyances /intrusions per default.
The whole “need for more aggressive ads as result of adblockers” is a self fulfilling prophecy.
Just be careful because just because ads aren’t intrusive doesn’t mean they don’t track you. If ads were hosted locally on a website and not part of a big ad network then ad-blockers would be pretty ineffective anyway.
My personal take is that people start understanding the negative impact unhinged marketing can have on your well-being. Ironically, while following influencers and having their happiness and worldviews happily influenced by social media.
At least they’re personalized now
All that means is that they’re tracking everything about you to figure out what ads would work on you. They share your data between companies to build a profile on you.
I used to think the same as you but after enough time I just got completely fed up with everyone constantly trying to sell me things. Basically every interaction online is someone trying to take money from me. Not only that but they go out of their way to make things shittier because you’re more likely to part with your money. Like how article websites wait just long enough before you start reading before covering the screen with an ad and breaking your concentration. You can’t just scroll past those and mind your business.
I’m just sick of ads cluttering every damn thing I lay my eyes on.
The people who are reacting so negatively to ads are probably the same people who extensively use adblockers. Seeing a ad sneak through is jarring, and offensive, because an ad demands your attention and distracts you from the mission, its personalized propaganda.
Ads is never just ads. It’s primarily a business model that is fundamentally anti-consumer, because when your main remenue starts becoming showing ads to your user instead of selling them something of value, your priorities shift from trying to make a good quality product to trying to max out engagement in order to print as many ads as possible.
If I told you that you could see a movie for free, but every 20 minutes or so we’d pause the movie and slap you with a fish, would that be okay?
Would it be better if we analyzed your website usage to choose the specific kind of fish that you’d prefer to be slapped with, would that be okay?
That’s what ads feel like. I hate them, and I’ve almost entirely eliminated them from my life.
When i load a page on my phone and 60% of the page is ads, then i scroll and there is another ad making 100% of my screen ads, for things i will never be into buying, it makes me not want to use that site.
90% of the internet has always had ads, you just scroll past them and mind your business.
Nah, I’ve always hated ads, and always blocked them as soon as we had the capability.
An ad here or there I don’t mind. When well over 3/4 of the screen is ads… then I get pissed.
If it’s what Reddit has become and it’s tons of ads… again thanks but no.
My shows have ads
My videoes have ads
My video games have ads
My language learning app…ads
My podcasts…3 mins of ads
Not just banner ads like the old days but content covering ads, noisy ads, unskippable ads, 1 of 3 ads. It’s totally out of control.
No the internet has had ads during your lifetime but older people know exactly how it was before. :)
