'Barbie' makes history with $1 billion at the box office | CNN Business
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“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, Warner Bros. reports. This makes Gerwig the first female director with a billion-dollar movie.

“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros. estimates. This makes Gerwig the first solo female director with a billion-dollar movie.

      • typo@lemmy.dbzer0.com
        2·
        11 months ago

        I made this comment somewhere else earlier… the only time I ever heard about it was from my physical therapist that I saw for a couple weeks

        she was like “you see all those ads and previews for the barbie movie that’s coming out?” “No. I don’t usually see any ads or anything and I haven’t seen a movie preview in… years”

        Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts). only since opening weekend did I start seeing posts here about oppen/barbie

        • induna_crewneck@lemmy.world
          4·
          11 months ago

          Don’t wanna pull the “are you living under a rock?”-card but I’ve seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.

          As reported by Variety, the marketing budget allocated to Barbie was a staggering $150 million

        • Margot Robbie@lemmy.world
          3·
          11 months ago

          Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts).

          Wow. I’m way better at this “astrotufing” thing than I thought.