In the grand scheme of things, it’s not using much more. And if the prices are correct in OP, the markup on the new can is way higher than any extra cost they are incurring from additional raw materials. They probably had some marketing study show that a taller looking can makes consumer’s less angry about a price increase or some other crazy nonsense.
I had a feeling it’d math out something like that if I opened my fat mouth, lol
I do wonder if thickness of the walls or lid/bottom does have an effect, though, as there must be some reason they make these weird ass cans
In the grand scheme of things, it’s not using much more. And if the prices are correct in OP, the markup on the new can is way higher than any extra cost they are incurring from additional raw materials. They probably had some marketing study show that a taller looking can makes consumer’s less angry about a price increase or some other crazy nonsense.
The lid uses more aluminum than the rest of the can, making that smaller will have a bigger impact than the height of the can.
and both of those cans use the same size lid
Just a marketing trick IIRC, since energy drinks got popular and beer cans got unpopular among gen z.
True, look at the seltzer market for instance.
pretty sure it just lets them fit more cans into the same box for shipping, same logic as how you can pack more sand into a box than you can pebbles
a sphere (think bubbles) minimizes area for a given volume