Update from Asus
The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.
**TL;DR
- ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
- As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
Which means, legally, you can no longer own even the hardware of a Zenfone you bought, you now only license it. Since their OEM software is proprietary and in nearly every software’s TOS they can revoke your license to it at any time for any reason, which would effectively brick the phone if bootloader unlocking is not possible.