'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and Meta
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Mark Zuckerberg is making a push to rebrand and remake Meta, Facebook, and himself. How he transformed into a profit-chasing, jiu jitsu-fighting CEO.

“Mark Zuckerberg’s new persona is a survival response to the most turbulent period in Meta’s 20-year history. “He was scared,” said someone who’s known him for years.”