Yay, more ways to target ads. Now your website can require users to have an active microphone in order to browse the site because it can help tailor the “experience.” Better yet, just use it to analyze the live feed coming from an Echo or other smart device and sell the analytics to a different company. Why, hook it up to a ring doorbell feed and you can survey and log the emotions of everyone who walks by on the street. What could possibly go wrong?