Got this notification when I opened Chrome when coming back to my desk after lunch.

“We changed our privacy settings to allow us to snoop on what you’re looking at and shove you ads accordingly. Feel free to opt out, but we’ll probably opt you back in when you aren’t paying attention.”

    • Maximilious@kbin.social
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      1 year ago

      Because everyone in the game is making money off those trackers. Just because you give them your address and general interests doesn’t mean they know you’re shopping for a new fence for your house or different daycares for your kids at a specific given time.

      • Corkyskog@sh.itjust.works
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        1 year ago

        They are also scarily accurate too. To the point where some people were finding out their teenage daughters were secretly pregnant when Target would send them an infant coupon package in the mail that was intercepted by them. That was guessed solely on data Google and other entities sold them, that’s crazy.

    • Spotlight7573@lemmy.world
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      1 year ago

      They do give you that option for a lot of it: https://myadcenter.google.com/

      You can set whether information like income, profession, education, etc is used, + or - different topics/brands, as well as see the ads you’ve been shown in the past.

      This feature that the OP posted about however is about doing all this in the browser instead of doing the tracking on their servers and across various websites with embedded analytics/tracking code. The end goal is also to get rid of third-party cookies entirely, hopefully shutting down that method of tracking, while still being able to provide targeted advertising.

    • daveyeah@beehaw.org
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      1 year ago

      I love how targeting yourself with ads relevant to your interests is presented as something advantageous for us. Sorry, I don’t desire to be constantly prodded to take interest in new gadgets and cat foods.