• danisth [he/him]@hexbear.net
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    7 months ago

    At least there’s one person in there who at least kinda gets it:

    1. Millennials aren’t swayed by the image Harley markets and sells to attract new buyers.
    2. Harley waited way too long to try to do anything to update their product line to attract the interest of Millennials.
    3. Harley priced themselves out of the Millennial market with new offerings geared towards the millennial crowd. Imports are still much cheaper and with much higher levels of performance and quality control.
    4. Most Millenials think the majority of Harley riders are middle aged posers desperately trying to recapture their youth. They can’t be swayed by the marketing.
    • TechnoUnionTypeBeat [he/him, they/them]@hexbear.net
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      7 months ago

      Most Millenials think the majority of Harley riders are middle aged posers desperately trying to recapture their youth. They can’t be swayed by the marketing.

      What marketing lmao, Harley’s marketing is all FLAMES and SKULLS and AMERICAN FLAGS and CRANKING MY HOG

      Their brand image is synonymous with weird boomers

      • AernaLingus [any]@hexbear.net
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        7 months ago

        Never been much of a gearhead, so I wasn’t even aware there was Gibson discourse! Are sales of Epiphones/Gibsons on the decline? They’re nice guitars, I suppose, but I prefer a thinner neck myself.

        • tombruzzo [none/use name]@hexbear.net
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          7 months ago

          Yeah, QC on Gibsons has been real bad recently, management doesnt know how to run the place, they cement tjeir reputation as the dentist’s brand by putting out expensive signatures, and the quality of epiphone is bypassing the Gibsons theyre meant to be cheap copies of

          • SSJ2Marx@hexbear.net
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            7 months ago

            The good thing about guitars is that there’s no shortage of really good ones on the secondary market that have just been in storage for twenty years and need to be cleaned up a bit. At least that was the case when I bought my last one threeish years ago.

        • PKMKII [none/use name]@hexbear.net
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          7 months ago

          Not sure about sales, but Gibson pretty heavily markets on the boomer nostalgia/“prestige” factor. Their line up is stale, the don’t adjust for modern specs and features younger guitarists are looking for. They’re not bad guitars, but the prices are inflated relative to the quality.

          Perfect example, they recently released a recreation of the ‘59 humbuckers, for a thousand dollars. Not a whole guitar, just pickups. There’s no good reason for pickup set to be over like $400, maybe $500 dollars .