The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • misk@sopuli.xyz
    link
    fedilink
    English
    arrow-up
    44
    ·
    7 months ago

    Sometimes I wake up in the middle of the night, drenched in sweat, worrying that I don’t see as many ads as the Yanks do.

    • IsThisAnAI@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      20
      ·
      edit-2
      7 months ago

      Or the service will just go away 🤷‍♂️ Or you end up spending $200/mo replacing them.

      • misk@sopuli.xyz
        link
        fedilink
        English
        arrow-up
        26
        ·
        7 months ago

        Oh no, not the Facebook! I can’t even imagine the world without all the good that it does!