Tech recommendations can reveal more about us than we know ourselves - but how and why does this happen?
  • Madison_rogue@kbin.social
    74·
    1 year ago

    Seriously though, she chose a show that was randomly chosen by the algorithm, she watched it, and more content of that type was suggested to her by the algorithm.

    This isn’t quite rocket science.

      • shinjiikarus@mylem.euEnglish
        14·
        1 year ago

        Has this story ever been confirmed by Target directly? As this happened in America and her father was outraged about it, it would have been awfully convenient, to “blame” the algorithm for “discovering”, she was pregnant. It takes quite a data analyst to figure out trends before someone even knows they are pregnant. It doesn’t take a genius to figure out a pattern for someone if they know they are pregnant and are just hiding it from their dad.

        • what_is_a_name@lemmy.world
          17·
          1 year ago

          Yes. It’s many years in my past, but this was confirmed. Target still does their targeting but now scatter unrelated items in the ads to hide what they know.

      • Madison_rogue@kbin.social
        123·
        1 year ago

        They didn’t figure anything out. There’s no sentience in the algorithm, only the creators of said algorithm. It only chose content based on input. So it all revolves around the choices of the article’s author.

        Same thing with the woman who was pregnant, the algorithm gave choices based on the user’s browsing history. It made the connection that the choice of product A was also chosen by pregnant mothers, therefore the shopper might be interested in product B which is something an expecting mother would buy.