Most users don’t have a choice between thick or thin, especially if you’ve bought into the Apple ecosystem. Either you take their increasingly thin phones (remember the one that was so thin that it would start to deform from being in the front pocket of Skinny Jeans?) or you’re “left behind”.
The Android world isn’t much better. Same thing goes for “tall vs short” phones. Try and find a top-tier phone that’s 5" or smaller.
It’s not what actual consumers prefer though.
People can say that all they want but the marketing facts are that the thinner phones have consistently won out.
Most users don’t have a choice between thick or thin, especially if you’ve bought into the Apple ecosystem. Either you take their increasingly thin phones (remember the one that was so thin that it would start to deform from being in the front pocket of Skinny Jeans?) or you’re “left behind”.
The Android world isn’t much better. Same thing goes for “tall vs short” phones. Try and find a top-tier phone that’s 5" or smaller.
When Apple offers small phones nobody buys them (see iPhone 13 mini)
When Android companies offer thick phones they lose out to the latest thin Samsung.
The phone manufacturers aren’t idiots - they do a lot of research into what will sell the most phones.
Battery life and thick < thin.