Isn’t that a prerequisite for enshitification? Publicly-traded companies are required (by law, I think) to maximize profits for their shareholders, even if that means utterly ruining their original product (Reddit, Boeing, etc.), yes? What do you think?
I think there can be an intermediary step where things get a little better before they get much worse. I’m thinking of Youtube, which pre acquisiton, iirc, was getting slow and bad. Google infrastructure made it faster, but then, well…
This is really just the first step of enshitification - first they make things good for users, then introduce advertisers, then claw back all the value for themselves.
Or put another way