You use it to advertise and show off your items without having a actual shop. Tik Tok also has a shop you can buy from and you can list your items on there.
The closest thing I can think of that’s similar to it would be Etsy but instead of having just pics of your products you can have short videos of it.
How do you run a business on TikTok?
They provide a shop front interface called TikTok Shop. It’s something Meta has been wanting to do for awhile in WhatsApp.
You use it to advertise and show off your items without having a actual shop. Tik Tok also has a shop you can buy from and you can list your items on there.
The closest thing I can think of that’s similar to it would be Etsy but instead of having just pics of your products you can have short videos of it.