No Stupid Questions@lemmy.world · 7 months ago

What do companies get out of rewards programs

EvolvedTurtle@lemmy.world to

No Stupid Questions@lemmy.world · 7 months ago

Like why does Kroger want me to get a Kroger’s card so bad

Idk maybe I’m just being too paranoid But why do they want to give me free stuff

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7 months ago
It’s also generally not about you in particular. They mostly just want to lump you in with similar lifestyles groupings. Then they target you and your cohorts with targeted sales, advertising, or sell that data on the open market.

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