The web has become an extraordinary public resource, but it is now at risk of being destroyed by the advent of AI. Generative AI models like large language models (LLMs) are disrupting the traditional relationship between writers/creators and their audiences. LLMs can synthesize answers to queries, cutting out the original creators and leading to the rise of “large language model optimization” (LLMO) - manipulating AI outputs to serve special interests. This threatens to degrade the quality of information on the open web, as creators may stop producing content for the public commons. To preserve the web, search engines need to act more like publishers, platforms need to nurture human creative communities, and AI developers must recognize the importance of maintaining a healthy web ecosystem for their own benefit.
Kagi AI generated summary. (I had to do it)
As long as major search platforms are also in the AI business, they have little incentive to change pace.
Trying to decide if it’s too ironic to respond based on that summery.