“If you walk through a Guitar Center, you see an awful lot of $300 guitars. If I’m a serious musician, it doesn’t feel like the right place for me anymore”: Guitar Center’s new CEO explains why the firm’s future must prioritize premium guitars
www.guitarworld.com
Gabe Dalporto insists the firm needs to “evolve and execute better” in order to survive, and that it has forgotten who its core customer really is

Whenever I see the phrase “an awful lot of…” I find it’s almost always reversable.

“you see an awful lot of $300 guitars”

but also:

“you see a lot of awful $300 guitars”