oberto Escobar appears to want to keep banging his head against this particular brick wall for some reason. Roberto, brother to infamous drug kingpin Pablo Escobar, has been trying to assert trademark and other rights to his brother’s name for years now. It started in Columbia, in which the country flat out refused to grant him the mark out of concern that the public would not be served by any commerce occurring using that name, given its history. Then he tried to extort a billion dollars out of Netflix over the show Narcos under the novel theory that his relationship with his brother and his distaste for the creative license used within the show. That ended up in an undisclosed settlement.

Case file: https://www.courthousenews.com/wp-content/uploads/2024/04/Escobar-v-EUIPO.pdf