The studio has seen the success of mainstream movies about consumer products, such as Air (Jordans), Barbie, Blackberry, Flamin’ Hot Cheetos, Tetris, and the new Pop Tart one. They also figure that The Social Network took home some Oscars, so what the hell… Now they’ve hired you to write and direct a movie about Reddit and the average Redditor. What is the story about? Who’s in it? How do you depict the cursed site?