While this is technically true to what google was originally designed for, it does not represent reality as it exists today. Sites can, and do specifically cater towards SEO. In particular almost any index-able site specifically gets designed to be put at the front. Not only that but many sites will actually PAY to show up as an ad when their competitors names are searched. As a result you end up with a system that only rewards players who follow a very specific set of rules. Rules which are inherently optimized for ad revenue on google’s part

source: have been working in tech for 5+ years