This. The game had an insanely strong peak but is leveling off. It will peak again with new Factions introduced and if there are big expansions, but there are other games too. My friends went and played some other stuff, and even I have no desire to grind up to level 150 for no reason, and have already finished all the warbonds.

If they’re lucky it holds a strong 50k player base over time and they can keep healthy matchmaking and an active community. But drop off is kinda inevitable.

The sales lockout in certain territories is a legal issue. It sucks, but they gotta figure that out now.