I live in a country which uses a language I don’t speak but Google defaults to regional results in spite of my language being set to English. All other engines give me really poor results (not that Google was giving good ones, the image search has really gone to shit since they started populating it with AI stuff).
I also use Bing. I like the AI features and the rewards program. The results are meh in terms of quality, but at this point honestly so are Google’s.
The rewards and AI are really the only selling parts. I guess it’s the cost of allowing them your data.