Reposting from Reddit for Back Up Purposes Credit: u/AJ1948
‘The Queen of two things can be true at once can’t see that her friend with all the money probably has a lot to do with her being ‘chosen’ by SI. Connecting the dots is hard! Knix has had a relationship with them since 2022 and know who is the pet and know who has been applying year after year to walk the runway. This year they relented.’
A branded activation like that takes months - there’s 0 way they came on after - maybe upped their sponsor to the next tier when SI wasn’t able to bring on a higher level sponsor so they offered them a bump for more investment (I’ve seen that done lots - like we will let your bathing suits walk if you move from a bronze to silver sponsorship package - but no way were they not already in conversation.