Okay first of all obligatory “generational labels are bullshit” disclaimer.
But I just noticed a lot of humour made by millennials as adults is very “cutesy” and “dad joke”.
If anyone grew up in the 90s or 2000s, you know that we were the total opposite as kids. Seriously it wasn’t long ago where the hight of our humour was homophobia and jokes about SA. We were the fucking horrible edgelord generation.
How did we go from being kids that would beat each other up for even looking at the colour pink, to the heckin’ wholesome cat video generation?
Honestly I know we make fun of ourselves for the “HECKING POGGER PUPPERINO” shit, but honestly, it’s a step up from the edgelord shit we grew up with.
This is, of course, ignoring that a lot of us didn’t grow out of it and became your Ben Shapiro’s and your Steven Crowders (I am so sorry Zoomers, we failed you hard)
I guess when things shifted from boomers and X’ers making and defining comedy content to Millenials making comedy content?
I vaguely remember my little pony and adventure time being labelled a “new sincerity” movement that was a response or reaction to the edgelord shit of the oughts and nineties. So maybe that was still x’ers in control. I guess people got sick of, or marketers decided people should be sick of, the sneering contempt for everything and everyone that kind of defined Clintonism through the mid late oughts. Plus people being sick of “hipster irony” though i don’t remember how much that was really a thing.
Also the 90s had lisa frank and clarissa explains it all and the babysitters club and stuff. The all edge no point stuff was marketted at teenage boys and young men, but there were other trends and styles being pushed too.