• partial_accumen@lemmy.world
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    8 months ago

    It’s going to be all about the price.

    EV or not, price the pollution into the cost of buying the tire. Then the economics of a non-polluting tire would be the primary driver for adoption because they would be cheaper than polluting tires.

    • Jolteon
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      8 months ago

      Thus preventing those who can’t afford it from getting to work.