This is the best summary I could come up with:

Leonore Gewesseler, Green MP and Austria’s climate minister, was seen promoting the deal at the Frequency Festival in the town of St Pölten last Thursday.

A pop-up tattoo parlour with a banner reading “Aktion geht unter die Haut” (Action that gets under your skin) has appeared at a number of events this summer.

Attendees at the events where the tent appeared were also offered other tattoo designs related to public transport, sustainability and climate change free of charge.

After the pop-up tent appeared at Electric Love Festival in Salzburg six weeks ago, social media users criticised the campaign for encouraging irresponsible behaviour from young people.

Henrike Brandstötter, an MP for Austria’s liberal NEOS party, also said that “offering people money for putting advertising under their skin reveals an unacceptable view of humanity from a government minister”.

Representatives of the company which sells the climate ticket also told local press that feedback at the festivals was “extremely positive” and the campaign had been well received.

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