I used to work in merchandising, and it doesn’t exactly work this way. To some extent it does, but there’s a lot more nuance.
When a printing shop gets a contract to do team merch for playoffs, they will be given ALL the possible art, all the possible colors for blank shirts to print on, and a scheduled scenario. For example, after game 2 if the series is tied 1-1, don’t print. If after game 2 the series is 2-0, print 25% of orders for winning team, etc.
The actual margins for the printers isn’t very high. So these types of contracts are necessary. It’s not easy to pack a building of screen printers at short notice to print, and often they end up having to print off hours or weekends.
This isn’t to say some loser shirts are printed. Many are. You may get that Indians shirt someday. It’s kinda a crazy world.
I used to work in merchandising, and it doesn’t exactly work this way. To some extent it does, but there’s a lot more nuance.
When a printing shop gets a contract to do team merch for playoffs, they will be given ALL the possible art, all the possible colors for blank shirts to print on, and a scheduled scenario. For example, after game 2 if the series is tied 1-1, don’t print. If after game 2 the series is 2-0, print 25% of orders for winning team, etc.
The actual margins for the printers isn’t very high. So these types of contracts are necessary. It’s not easy to pack a building of screen printers at short notice to print, and often they end up having to print off hours or weekends.
This isn’t to say some loser shirts are printed. Many are. You may get that Indians shirt someday. It’s kinda a crazy world.