DDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized on Sunday to the Department of Tourism (DOT) for including stock footage clips of other countries in its audio-visual presentation.
DDB issued the statement after the video under DOT’s newly launched campaign drew flak from locals, as various online users pointed out that it contains clips from Thailand, Indonesia, and United Arab Emirates accessible in Storyblocks, a rapid video creation platform.
“DDB Philippines profusely apologizes to Tourism Secretary Christina Garcia Frasco, the DOT, and the Filipino People for the apparent use of non-original or stock footage in the audio-visual presentation shown in the launch event of the Love The Philippines campaign. As DOT’s agency on record for the launch of this campaign, we take full responsibility over this matter,” the agency said.
“The AVP in question, uploaded by the agency on social media, was intended to be a mood video to excite internal stakeholders about the campaign,” it added.
It also highlighted that the video was produced “at its own expense, and no public funds were released or would be released, to fund the video,” adding that the “use of stock footage in mood videos is a standard practice in the industry.
“[T]he use of foreign stock footage was an unfortunate oversight on our agency’s part. Proper screening and approval processes should have been strictly followed. The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate and contradictory to the DOT’s objectives,” DDB said.
“This is an isolated incident, and the AVP has already been taken down as of this time. The succeeding ad materials have yet to be produced for this campaign,” it added.
DDB further revealed that it is already cooperating with the DOT’s investigation.
Curious what would be other things they could do? The way I understood DOT in general is they regulate and market our local tourism. Marketing campaign is one of their job. I guess they are missing in regulation? I can see that with a lot of mom and pops beach front who just build and wall right in the beach despite being illegal. Though this seem to cover with DENR.
Marami silang responsibilidad outside of marketing, na sakop parin ng pagpopromote. Mga partnerships sa mga ibang bansa, policy building na nagfofocus sa pagdevelop ng tourist spots (hindi lang naman DENR yan, kasi DOT parin ang may responsibilidad sa tourism related facilities) - infrastructure, mga proyecto/partnership with local businesses to promote tourism. Pagaayos ng process at pagincrease ng quality ng tour operators etc (I think ginagawa nila ito to a certain extent, pero as usual low effort lang walang enforcement). Pagoorganize o pakikipag partner sa mga malalaking events (pagpili, planning etc). off the top of my head lang pero napakarami talaga nila pwedeng gawin, pero wala silang inatupag kundi maghati hati sa budget
This is actually insightful, thanks for the response.