The plan is that we get companies to pay us to use our brand marking on their packaging, and then for every ten million dollars we receive we don’t dump an arbitrarily large tank of horrible chemicals into the groundwater of an underprivileged community. In this way, as our profits increase, less and less poison will be irrevocably added to vital planetary resources! Incidentally our headquarters is in a volcano and the “Zero Poison” profit level for the first year is ten billion dollars.