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The U.S. Federal Trade Commission (FTC) announced on Wednesday a final rule that will tackle several types of fake reviews and prohibit marketers from The FTC finalizes rule that tackles fake reviews, such as AI-generated reviews, censoring negative reviews, and paying third parties.
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Khan is killing it. Lots of questions about implementation and enforcement but it’s a great start in my opinion.
According to the final rule, the maximum civil penalty for fake reviews is $51,744 per violation. However, the courts could impose lower penalties depending on the specific case.