I was ready for this to be another example of Apple abusing developers via the App Store.

But these weren’t actually watch faces in the traditional sense, but rather custom images and animations that run independently of the App Watch face system. Essentially, the app would take over the screen showing an image that was similar to a watch face, allowing Appstun to offer more customization. Of course, running a custom animation in this way could drain the Apple Watch battery faster.

Apple was also concerned that customers wouldn’t understand that they weren’t running a normal watch face, and that Appstun deceived them by suggesting that’s what it was offering.

Hmm. Sounds like this might be reasonable.

Among the complaints from end users was that the custom animations or images didn’t work like real watch faces as they had hoped.

I guess people were duped after all by the presentation of the app in the store.

Multiple complaints in the reviews indicated the app didn’t offer the watch faces it advertised and others questioned how the app could have 4.4 stars when so many of the written reviews were negative complaints.

Ok, this sounds pretty justified.