Because before, if you were trash you were ostracized and it was effective. Now, they can join a social support group of trash that will be easy to politically mobilize as long as they are given relevance. They just need to be normalized and led into living in a bubble so controlled that they only focus on how the rest of the society is wrong while evading introspectively looking at how much worse and how much more contradictory some of the elements within their bubble are.