Depending on the context of the business, it could also mean exploring new product categories, like a bicycle maker deciding to get into the skateboard market because it happens to be popular. Or in the context of an online news website, a “vertical” is whether you are writing about tech, or health, or pop culture, etc…
When I wrote for MUO (very briefly) I was assigned to the creative software “vertical”; writing articles about video editing software, updates to different paint/art programs, etc…
They are opportunities for increasing shareholder value through innovative and disruptive market-leading practices.
Depending on the context of the business, it could also mean exploring new product categories, like a bicycle maker deciding to get into the skateboard market because it happens to be popular. Or in the context of an online news website, a “vertical” is whether you are writing about tech, or health, or pop culture, etc…
When I wrote for MUO (very briefly) I was assigned to the creative software “vertical”; writing articles about video editing software, updates to different paint/art programs, etc…
This is the correct answer, but I wanted to be silly.
Also, it makes sense that an ellipsis as a single character exists, but I’ve never seen it before. It’s blowing my mind.
🤢🤮
I mean not necessarily, they could just be ways to expand profit centers by increasing pipeline opportunities through net new MQLs