BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Someone must’ve found an easy way to jailbreak their cars
I was going to say it wasn’t that people hated them, I was thinking it was BMW users either didn’t want to pay or found a buddy to do it for free.
Yeah I don’t think the headline means they hated the heated seats, but that they hated the subscription.