BMW believes software and service-related functions like driving assistance and parking assistance work well as subscription services

BMW Stops Subscription Service For Heated Seats After Backlash::BMW believes software and service-related functions like driving assistance and parking assistance work well as subscription services

  • mosiacmango@lemm.eeEnglish
    3·
    10 months ago

    Locking it behind a subscription also means they get to sell it to each new owner, so they can capture income from the used market too.

    It’s 100% anti-consumer. Its why they are still going ahead with it it for driving/parking assist. Other brands have also moved remote start behind software instead of a radio fob for the same reason.

    A new income stream made possible by computerization. Expect to have to “hack” your car going forward. Luckily brands like comma.ai are already out there helping with the self driving part.