Holiday shopping is in full swing, with over 60% of Americans ready to click “add to cart” for most of their purchases this holiday season. But it’s not just shoppers gearing up – scammers are, too. Nearly half (48%) of U.S. consumers report being targeted by a scam while holiday shopping online, according to the 2024 Norton Cyber Safety Insights Report: Holiday. Additionally, more than half (53%) of Americans are worried about Black Friday and Cyber Monday shopping scams. Norton, a consumer Cyber Safety brand of Gen (NASDAQ: GEN), encourages people to take time on Cyber Safety Sunday, December 1st, to prepare to safely shop online this holiday season and bolster their defenses against cybercriminals and scammers.