All us WEIRD (western educated industrialized rich democratic) countries seem to spend a really embarrassing amount of time talking about the pointless minutiae surrounding our candidates for office and their personal lives.
We are also prone to backing very crap candidates based on personality, rhetoric, appearance ie: things that have nothing to do with being a good executive or legislator.
I think we should ban names from the election process and just have each party submit their ideas in writing and let people vote based on those submissions.
I actually sort of like this idea. People would still figure it out, of course, but it’d shift people’s default attention from the person to the platform.