No, ham radio deluxe, Topaz Labs, phrase Express, on Black Friday they’re half their normal price, if you come back in February it is twice the price that it is on Black Friday. Software companies are a special case. While it takes a lot of money and or effort to make their product, minting that product is particularly cheap. Same concept for steam sales. The real advantage is selling the product very cheaply a couple of days a year gets it out in the public more and they end up with more word of mouth sales.
Isn’t it just as cheap when you just download it on black friday?
No, ham radio deluxe, Topaz Labs, phrase Express, on Black Friday they’re half their normal price, if you come back in February it is twice the price that it is on Black Friday. Software companies are a special case. While it takes a lot of money and or effort to make their product, minting that product is particularly cheap. Same concept for steam sales. The real advantage is selling the product very cheaply a couple of days a year gets it out in the public more and they end up with more word of mouth sales.