The reactionary right have re-categorised “class” in society away from economic analysis and into a cultural one. Working class becomes a vibes-based behavioural attitude based around how vulgar and unpolitically correct you are while middle and upper class who behave in a less vulgar way become the “elites” and they’re the cultural enemy trying to force their ideas of behavioural norms on you. To the reactionary right these middle and upper class groups are identified through the brands they consume like Starbucks, veganism, or caring about animals or even caring about other human beings.

This consciousness of this made up concept of cultural-class that they infect people with becomes a blockade to giving them real class consciousness.